Know your audience

The benefits of knowing your customers

When marketing your business, it’s important to know who your audience are so that you can understand how they search for products and information online. By understanding this, you can publish appropriate content in the right place and at the right time. With a potential of 53 million social media users in the UK (in January 2021) you need to narrow your target audience, otherwise your content will be lost in the social media sea.

When you see an online advert that is aimed at a specific audience and you know that you were not the intended recipient, it’s an example of a brand that is not utilising the benefits of identifying demographics within their marketing efforts.

By understanding exactly who your customers are you can target your marketing efforts to know exactly how and where they are spending their time. Examples of demographics include age group, gender, marital status, if they have kids, where they live, what they do and what interests them. With this knowledge, you can tailor your social media content not only around the things that interest them but post it to the places where they are more likely to spend their time.

Know your audience

Where to post depending on the demographics of your audience

If your customers are women, aged between 25-49 then you need to consider putting your marketing efforts into posts for Pinterest, Instagram, and Facebook (specifically groups). Knowing your demographic will also help when choosing images. Imagine advertising the latest tractor on the London underground. Highly unlikely the average commuter will ever have a need for one!

How to find out the demographics of your customers

Some demographics will be easy to work out but others you can find out with a little digging. If your customer has placed an online order with you, in most cases they will have created an account. By doing this they will have supplied some important information, such as :

  • their name
  • location
  • what product(s) they purchased.

If you have their email address you could send them an email with personalised subject lines and you could offer discounts in exchange for their opinions, or more information in a survey.

Why are demographics so important?

Demographics allow you to personalise the customer experience. If your customer believes that the post you have written is tailored to them they are more likely to engage with it. By writing the right content and publishing it in the right place at the correct time you are more likely to increase engagement and build your business faster than those that don’t.

Great news – Forever Living Products have done it for you!

As a Forever Business Owner you don’t need to spend hours identifying your demographic. Forever Living Products has already done it. Forever Living already selects the right mix of products for your demographic with the variety of products available through your online store. It’s your job to put those products in front of the right people. Social media is a great way to do this and with the help of  FLP.Social, it’s even easier.

Suggested Posts include a great mix of product, funny and engaging posts ready for you to use for your social media accounts that you can easily access from your mobile or laptop. These are the foundations of your social media presence and take the hard work out of running multiple accounts. All you need to do is top it up with your own content, tailored to your clients. You can do this with your own (or your customer’s) product reviews, make-up demos, selfies, polls, posts about your life and anything you find interesting. It doesn’t all have to be about products, let your customers get to know you and focus on building a community of loyal customers.

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