Don’t be afraid to pay for social advertising

23rd December 2021 10:04 am

You’ve setup your social media accounts. You’ve invited everyone you know to join, follow and like them. What’s next? In this blog we’re going to take a look into paid social ads and how they can benefit your business.

Lots of businesses use social media as their main form of communication and entertainment. The average person in the UK spends an average of 2 hours and 24 minutes on social media each day and, 50.1% of the time spent on mobile devices was done on social media apps.

Just like posting on your social channels and email marketing, paid social media advertising is the next step of marketing for businesses.

Paid social advertising is a choice, but it doesn’t have to be expensive and can work effectively alongside your own posts

While any successful social media plan will incorporate a combination of both paid and organic social media content, the impact of paid social advertising should not be overlooked in hopes of pursing a 100% organic strategy. Paid advertising is a fantastic (and budget friendly) way to maximise your visibility on social media platforms where potential customers spend a great deal of their free time.

3 out of 10 social media users have said that they use social media primarily to research products they want to buy and a promising 49% of social media users say they’re likely to shop with brands that they see advertised on social media.

Things to know before you run an ads campaign

As we all know there are a great many social media platforms to choose from, each come with their own lists of potential advantages when it comes to paid ads.

Facebook: The most widely used of all the social media sites, Facebook hosts 51.15 million users and has the most varied demographic of any platform, making it one of the best platforms for prospecting and attracting potential customers.

Instagram: Instagram implements a ‘pay per click’ advertising, which makes it perfect for any budget. It is also the most popular platform for following brands, with 90% of users follow at least one brand on Instagram.

Twitter: Twitter has the advantage of being able to really zone in on potential customers by segmenting audiences according to keywords and common interests. It’s also a good place to provide support to users.

It isn’t always about advertising on the biggest or newest platform. It is more about knowing where your target audience spends their time and how best to engage with them.

The Advantages of Facebook

All that said, Facebook (especially the use of Facebook Groups and Pages) has always been particularly lucrative for building a successful network marketing business. Afterall, Facebook’s demographics cover the widest ground out of any of the social media platforms.

But significantly when it comes to paid social media advertising, Facebook has the advantage of offering multiple types of ads:

Carousel: two more scrollable images or videos

Single media: images, videos or a slideshow of images

Boost existing posts: includes links that you might have shared

The other major advantage of using Facebook’s paid advertising is Facebook’s Automated Rules. These enable you to fine tune your content and gain and understanding of your social analytics so you can identify what your strongest and weakest elements are. This helps you to remove the weakest performing ads and boost the content that performs best.

Location Based Ads

Another fantastic advantage to paid social media advertising is the potential to use location-based ads. This can help you to grow your business within the local community and establish real-life personal connections with your customers.

Being able to target adverts directly to people who are within your local area is a way of growing and establishing your business’s place within your local community. It just makes sense; people will usually be more inclined to shop with you if they know you are local to them.

Using paid ads can be a game changer for network marketers

Afterall, the primary motivation behind paid social media advertising would be the lead more potential customers through a marketing funnel into your online store or to use as a recruitment funnel. There’s no better way to do that than by extending the reach of your social media efforts by investing in paid social advertising.

Want a little help getting started with paid ads? Take a quick look as Facebook’s Business Help Centre here.